The New McCafé
McDonald's, one of the biggest restaurant chains in the world, has been controlling the restaurant scene since the 1940’s. Everyday, they serve millions of burgers, drinks and fries. How do they do it? What brings in millions of customers to their front doors everyday? Its by their innovative ideas and new products, which has made them where they are today. Ever since Ray Kroc established the first McDonald's, the chain has had the fast-food mentality ever since. Recently, according to the following article made by Business Insider, http://www.businessinsider.com/mccafe-new-gourmet-coffee-mcdonalds-2017-9, McDonald's has released new coffee beverages along with a revamped McCafé design. The new sleek design was implemented as a strategy to boost sales over its competitors and improve the overall image of the product. The old vs new McCafé design (source: Business Insider) As it is a restaurant chain, McDonald's is in the private sector. The company is owned