The McDonald's Marketing Strategy
It’s no secret why McDonald’s have been able to attract so many customers and get the numbers that they do. It’s because of their unique and adaptive marketing style that allow them so reach out to their target market and sell them efficiently. According to an article written by the Panmore Institute ( http://panmore.com/mcdonalds-marketing-mix-4ps-analysis ), McDonald’s use a special marketing mix, that varies based on the location around the world. Due to their innovative strategies, their consumers (the stakeholders) are thus content, allowing for a bigger and brighter future for the company. The only issue for McDonald’s at the moment is: How do they continue building on their success while motivating others to do the same? The article by the Panmore Institute shares the strategies used by McDonald’s, as well as what sets them apart from the competition, and what the competition can learn from the corporation, such as constantly expanding the product and marketing