The Business World of McDonalds

It’s no secret why McDonald’s have been able to attract so many customers and get the numbers that they do. It’s because of their unique and adaptive marketing style that allow them so reach out to their target market and sell them efficiently. According to an article written by the Panmore Institute ( http://panmore.com/mcdonalds-marketing-mix-4ps-analysis ), McDonald’s use a special marketing mix, that varies based on the location around the world. Due to their innovative strategies, their consumers (the stakeholders) are thus content, allowing for a bigger and brighter future for the company. The only issue for McDonald’s at the moment is: How do they continue building on their success while motivating others to do the same? The article by the Panmore Institute shares the strategies used by McDonald’s, as well as what sets them apart from the competition, and what the competition can learn from the corporation, such as constantly expanding the product and marketing...

McDonald’s, a company that has been running since the 1940's, is going to be changing its name in China due to the consumer wishes’, as well as a strategy to increase sales. Previously, the corporation was called Maidanglao , a mandarin rendition of the company's name, into the now Jingongmen , or Golden Arches (Shane, 2017). Although the company stated that the branding will remain the same through a spokeswoman, and that it is just the registered business name that will be changes, there are still questions to be answered as to how will this change affect the stakeholders of the company as well as the corporation itself.   McDonald's in China (source: eater.com) This is not the first time that a major company has changed their name, and it has lead to either catastrophy or success. In 2011, the Coca Cola company changed their name to Ke kou ke le , which translated to “tasty and fun”. Additionally, Google also officially changed their company name to Gu ge, o...

McDonald's, one of the biggest restaurant chains in the world, has been controlling the restaurant scene since the 1940’s. Everyday, they serve millions of burgers, drinks and fries. How do they do it? What brings in millions of customers to their front doors everyday? Its by their innovative ideas and new products, which has made them where they are today. Ever since Ray Kroc established the first McDonald's, the chain has had the fast-food mentality ever since. Recently, according to the following article made by Business Insider, http://www.businessinsider.com/mccafe-new-gourmet-coffee-mcdonalds-2017-9, McDonald's has released new coffee beverages along with a revamped McCafé design. The new sleek design was implemented as a strategy to boost sales over its competitors and improve the overall image of the product. The old vs new McCafé design (source: Business Insider) As it is a restaurant chain, McDonald's is in the private sector. The company is owned...